The web conferencing market continues to grow at an accelerated rate. According to Frost & Sullivan, the web conferencing market, which was valued at $725M in 2005, is forecasted to reach almost $3B in 2011, a compound annual growth rate of about 25.9%. (Data Source: Frost & Sullivan) Much of the global market capture will be from Small and Mid-sized Businesses and the international markets.
Competition in the US is becoming more and more competitive and pervasive in every sales opportunity. Web conferencing companies need to focus on product differentiation, verticalized solutions, integrated applications, and an aggressive international strategy coupled with a first-to-market mentality will be key success factors for long-term success.
Web conferencing in China is beginning to emerge as an enabling technology and the web conferencing growth potential is enormous. China represents less than 5% of the World’s Total Web Conferencing Revenue while the USA accounts for about 82%, slightly down from the year before. It is evident that the international marketplace presents both opportunities and challenges for web conferencing companies.
